What Makes a Funnel “Evergreen” and How to Build One
Are you tired of constantly monitoring your marketing funnels? Are you looking for a system that works continuously, consistently and automatically to convert leads into customers? You need an evergreen funnel.
Traits of an Evergreen Funnel
An evergreen funnel, much like the tree it’s named after, is meant to remain fresh and beneficial all year round. But what makes it this effective?
- Timeless Offer: Its product or service solves a steady problem – not a seasonal or trending one.
- Automated Delivery: The entire experience – from lead magnet, to email follow-up, to purchase – is handled by automation.
- Consistent Messaging: The funnel effectively works year-round with content that doesn’t require constant updates or expire.
Building Your Evergreen Funnel
Interested in creating your own evergreen funnel? Follow these steps to get started:
- Choose Your Core Offer: Select a product or service that delivers long-term value to the users.
- Create a Lead Magnet: Offer a compelling freebie (such as a guide, training, or checklist) to start the conversation and build your email list.
- Write a Nurture Sequence: Use a thread of 5–7 emails to build trust, demonstrate the problem, and present your offer.
- Design a Simple Sales Page: Make sure your sales page focuses on benefits, outcomes, and has a clear call-to-action.
- Set It and Monitor It: Make use of tools like Pabbly or ConvertKit to automate the flow and test performance for optimization.
The Value of an Evergreen Funnel
Evergreen funnels do more than just save time – they provide predictable growth for your business. With this system, you can be assured of a steady flow of qualified leads that get nurtured and converted into paying customers, automatically and incessantly.
Fancy setting up your business for unstoppable growth? Learn how to create and optimize an evergreen funnel with our course: Evergreen Internet Profits. It’s time to build an evergreen system that works for you.
